Jason O'Neil | October 24, 2023
I get asked frequently: How will we navigate the current real estate market?
Based on my training, the question should be flipped to: Who can help us navigate today's real estate market?
I have been in Strategic Coach and coached by Dan Sullivan for more than 14 years and this concept is cornerstone of Dan's thinking.
The concept of "who not how" is often associated with strategic thinking, personal development, and problem-solving - but it folds seamlessly into real estate decisions. It suggests that when you're faced with a challenge, rather than immediately focusing on how to accomplish something or solve a problem yourself, you should first consider who can help you achieve your goal or address the issue.
Here's a breakdown of the key principles behind the "who not how" concept:
Leverage Expertise: Recognize that you don't need to be an expert in everything. Instead, identify individuals or resources that already possess the expertise or skills required to tackle a specific task or challenge. This might involve delegating to specialists, hiring professionals, or seeking assistance from those who are more knowledgeable in the relevant area.
Collaboration and Delegation: "Who not how" promotes collaboration and delegation as powerful tools for success. It encourages you to build a network of people who can complement your skills and fill the gaps in your knowledge.
Efficiency and Focus: By focusing on "who" can help you rather than "how" to do everything, you can be more efficient and concentrate on your core strengths. This can lead to better time management and improved productivity.
Results-Oriented: The approach emphasizes that the ultimate goal is to achieve results, and you shouldn't get bogged down in the details of the "how." By relying on others, you can direct your energy toward driving the outcomes you desire.
Scalability: "Who not how" is particularly relevant for entrepreneurs and business leaders. It recognizes that for an enterprise to grow and scale, it's crucial to identify and connect with the right people who can help expand the business.
Mindset Shift: This concept is essentially a mindset shift. It encourages you to think in terms of possibilities and resources rather than limitations and self-reliance.
In summary, "who not how" is about recognizing that you don't have to do everything yourself. It encourages a mindset that seeks out individuals or resources with the expertise and capability to help you reach your goals and solve problems effectively. This approach can lead to more efficient, results-driven, and collaborative decision-making and problem-solving.
In 2023 Dan Sullivan and Dr. Benjamin Hardy released the book Who Not How.
Dan Sullivan is the founder of The Strategic Coach Inc., a coaching and training company that works with entrepreneurs. Dr. Benjamin Hardy is a well-known writer and self-improvement expert. Together, they presented the "who not how" concept as a way to help individuals, especially entrepreneurs and business leaders, become more effective and successful by leveraging the expertise and abilities of others.
Of course, We'd be delighted to be your Who!
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