Jason O'Neil | June 10, 2022
Looking for ways to improve your marketing in less than 5 minutes?
I’ve got you covered.
So many real estate agents think you need to establish a brand and polish it with nice signs and captivating colors. While that is great and all, there are some very practical marketing tips that will serve you way beyond a sign and some logos.
If you’re ready to take your marketing from mediocre to moving, check out these 5 real estate agent marketing hacks you can do in one afternoon!
1. Update your contact information and headshots.
This should be a given, but I’m going to remind you to make sure that all your contact information is up-to-date and accurate.
You’d be surprised how many real estate agents change brokerages or offices and forget to update their contact information. Next thing you know, potential clients are calling and you’re missing out on opportunities.
Don’t leave this low-hanging fruit to rot—schedule a headshot session with a local photographer and get your contact information cemented so that it’s easy for you to update every channel you are using.
If you’re not sure where to find a local photographer check out this app PhotoSesh that connects you with talented photographers right in your town!
Here’s a simple breakdown of all essential spots you should check to update your information once everything is ready to go:
Real Estate Boards
Real Estate Memberships
Real Estate Industry Resources
2. Connect with local resources.
One easy item agents tend to overlook is the local resources right under their noses. Oftentimes, the people and local organizations hold important information that can serve your knowledge as an agent in the area.
The first of these is fellow brokers and agents in your community. Though this might go against the grain, there is plenty of room for agents to share knowledge and information with one another. Remember, this is a business of competitive collaboration.
One thing I suggest is finding yourself 3 residential and 3 commercial agents that you can develop a relationship with and trust so that everyone can benefit from knowing one another and sharing.
Once you’ve done that, start exploring your local Chamber of Commerce and get familiar with the folks there. I always tell agents that these people are the ones who have a pulse on the area and can often inform you about opportunities long before they become public knowledge.
Another great avenue to explore is local clubs such as the Rotary Club, Lions Club, and other entities that operate in your community. These groups have access to information that sometimes goes untapped by many agents and can give you the upper hand when it comes to knowing your area better.
In short, get involved and expand your circle.
3. Leverage LinkedIn
While many agents think that LinkedIn is simply setting up a profile with a nice picture and brief job description, it’s not. If you want to win on LinkedIn you’re going to have to go further than that and focus on consistency.
LinkedIn rewards consistency on their platform, meaning the more you post, comment, like, and share, the more your profile will show up on other feeds. This makes it a great place for real estate agents to share potential opportunities, network with other agents, and distribute valuable content (ie articles, videos, etc).
Here are some basics to get you started:
4. Set up a Google Business Account for reviews.
Every single real estate agent should have a personal Google Business account.
Think about this—real estate is largely driven by word-of-mouth marketing. In today’s current climate, those word-of-mouth reviews aren’t spoken aloud but rather shared on Google and other search engines that people use to find agents.
It should be easy for potential clients to find you, and setting up this account can make that happen. Plus, once you have it, you can set up your client funnel in a way that creates opportunities for them to give testimonials and feedback so you can include it in your Google reviews.
Be confident to ask for reviews from past clients on Google and real estate portals.
It doesn’t matter if they were clients 5 years ago, they will write you a review. It seems shameless, but it isn’t—everyone is racing, we are just on different courses, and your past clients want to help you.
Here is the message you should send. Email it, text it, whatever it works, trust me on this:
5. Online Real Estate Portals & Reviews
Where do most buyers and sellers go when looking for agents or a home? Online!
Before people start picking up the phone and making calls, they head over to the keyboard and start searching on platforms like Zillow and Realtor.com. These platforms are usually the starting point in the journey of buying or selling a home, as they are often the easiest first step in the process.
This makes it critical that agents have their information available and easy to find for all people using these platforms. By having this account, your name will show up in the mix as users start their search.
While each one of these real estate platforms is slightly different, they generally have the same setup across the board and you can have them all updated and ready in one afternoon.
If you want to get a head start, just tap one of the three sites below and it will direct you to account setup.
I’m telling you, these simple real estate tips will help improve your marketing and start getting you in front of the people you want to work with. Give these each a try and see what happens! What takes a couple of hours in a day can yield incredible results if you take the time to improve on this front.
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